Neuro Linguistic Programming or NLP is based on the fact that all humans have the same basic neurological system.

The neurological system transmits information that you receive from your environment through your senses to your body.

The environment in this sense means not only those things which are most obviously external such as buildings, [...]]]>

Neuro Linguistic Programming or NLP is based on the fact that all humans have the same basic neurological system.

The neurological system transmits information that you receive from your environment through your senses to your body.

The environment in this sense means not only those things which are most obviously external such as buildings, or other people but also means your organs, such as your stomach or your eyes.

Your brain receives information. This information is processed and then messages are transmitted to your organs. Not only this, but the information that you receive will cause you to feel a certain way. It can make you feel joy, laugh or cry.

NLP states that your ability to do anything in life that you want to do, be that run a marathon or talk in front of a class, is dependent on how you respond to external factors through your nervous system.

NLP is based around communication. It is about how to communicate more effectively with yourself and with others.

NLP And How To Properly Utilize The Techniques To Make More Sales

The NLP practitioner has a certain approach when it comes to making sales. In essence the approach is about building a relationship first and then making a sale.

You should ask yourself, what is more profitable? Making one sale through hard selling techniques, burning your client out, and never selling that person again. Or is a better approach to develop a relationship with that person, finding out what they want and what their problems are, and then providing a solution to their problems.

By building a relationship with your clients you will be able to sell them your products and services multiple times. Overall developing relationships and addressing the actual needs of your customers is both more profitable and straight out less work.

The techniques that NLP can teach you, will help you to instantly create rapport with the person that you are talking to. This is a big plus because we tend to buy things from people that we like or that we feel are like us.

As a salesperson you will often encounter people who are quite different to you. The fact is that not everybody thinks the same way you do. But that’s fine. You don’t even have to like the person you are talking with to create rapport if you use NLP. You also may only have a very small window to sell something to that client. This is where being able to create rapport quickly is so important for sales.

Once you are in rapport with someone, you will then have the opportunity to cultivate a relationship with them. But the first step to sales is always to create a rapport.

Rapport is essentially about creating a two way connection with somebody. It is about establishing a genuine level of trust and respect between two people.

How To Create Rapport With NLP

One of the best NLP techniques to create rapport is known as matching and mirroring. This NLP technique involves copying someone’s behavior and values in order to form rapport with that person.

You have probably seen plenty of examples when people are not in rapport. Watch for example a panel discussion where one person holds conservative political views and the other liberal. You will see that they are certainly not in rapport with each other. The way they talk will be different, the pitch of their voice, their body language and of course their values couldn’t be more different.

Then watch a couple who are in love, and the way that they relate to each other.

There is an effortlessness to people who are in love in the way that they move in sync with each other. When one goes to hold the other persons hand, it is right there waiting for them. They talk easily and comfortably with the other person, and nothing seems forced.

The whole point of rapport building with NLP is that you don’t have to be in love with the other person in order to comfortably engage with them. You only have to match and mirror their behavior. One of the best ways to match and mirror someone is to first mirror their body language. While you don’t want to be obvious about this. If the other person notices you mimicking them, then rapport will definitely be broken.

You can push this further than you might imagine using NLP properly.

People don’t think much about their own body language. So if you observe them, and then start to subtly copy them, it is very unlikely that the other person will notice. Remember the matching and mirroring technique always begins with observation.

Once you have started to mirror their physical behavior. Notice the tone of voice and speed at which they speak. This is very important because if you are a person who talks very loudly and your customer talks very quietly it is easy to upset them. It is up to you as the salesperson to adjust your behavior to theirs.

If this bothers you, remember that there is real power in this approach.

Would you rather be effective and successful? Or act the way you always do and be unsuccessful? I would say that a successful salesperson will choose the former every time.

So alter first the volume you are speaking to match the other person. Then either speed up or slow down your speech so that you are speaking at the same speed as the other person.

Once you have established the same body language and speech patterns as the customer. Next you want to mirror their breathing.

There is something very important about breathing that reaches us at a very primitive level. If you are breathing in time with someone you are almost certainly in rapport with them. Along with this you want to match the other persons overall energy levels. If the other person is highly energetic then you may need to up your own energy levels. Generally with sales people it’s the other way around. You are a bundle of energy and the customer is more reserved.

Slow yourself down and operate at the customer’s energy level.

The great thing is once you have created rapport with someone using these NLP techniques, you can start to lead the other person.You must make sure that you have actually established rapport before you begin leading. Once you have that rapport, you can start to control the flow of the conversation.

Experiment with leading by altering your body movements and see if the other person follows you. If not you may have to build further rapport before you can lead.

Creating rapport with NLP is an excellent way to establish a relationship with someone. Matching and mirroring is a powerful technique you can use to speed up the process. Remember however that there are ways beyond NLP of creating rapport too.

Observe the words and phrases that the other person uses and try and build these into the conversation. Also it is important to take a genuine interest in what the other person is saying. Try and understand things from their point of view. It is vital that you understand the client before they understand you.

One key to doing this is learning how to pace. Pacing is about keeping in step with the other person. It is about really listening to them and seeing where they are coming from. You need to be patient with people. Don’t try and force your opinion quickly upon them because it won’t be effective.

You also need to be respectful of your client’s time, their relationships and their money.

Some Final Words On NLP

Using rapport can help you to establish a relationship with anyone. This will greatly increase your chances of establishing working relationships with many different people and as a result increase your overall sales.

Remember to create a relationship first, and then sell. The impact on your sales from using NLP properly, can be massive. Learn more…

About Rodney Brooks

Owner / Founder / CEO at eBiz Profit Media. Maintenance Mechanic / Electrician / Industrial Manufacturing Control Technician. Writer, Published Author and Entrepreneur.

As more and more mobile smart phones are sold, the buzz around mobile apps gets ever louder. So, every business should rush out and get a mobile app developed — right?

Maybe not.

The low-down on mobile apps and mobile websites.

Let’s get the definitions out of the way. Mobile apps are basically small [...]]]>

As more and more mobile smart phones are sold, the buzz around mobile apps gets ever louder. So, every business should rush out and get a mobile app developed — right?

Maybe not.

The low-down on mobile apps and mobile websites.

Let’s get the definitions out of the way. Mobile apps are basically small applications that you download and run on your feature phone or smart phone.

An app will run locally on your handset and may or may not access services on the web to update and refresh the content that’s displayed.

In contrast, a mobile website is basically a slimmed down version of a normal website that’s optimized for the smaller display area that’s typical of feature phones and smart phones.

Mobile websites are generally accessed via a browser application on your handset.

Which one should I choose for my business?

Well, for starters, mobile apps are cool and thanks to the Apple iPhone and Google Android app stores, they are easier than ever to access and download. You will need to develop a different version of your app for each major mobile operating system though — about 4 or 5 of these at the moment.

On the other hand, a properly designed mobile website can be viewed on pretty much any mobile device that has web access. You can’t do as much with them as you could with an app though, since they rely on web technologies and don’t have access to all the fancy built-in-features that an app running natively on your handset will have — stuff like the camera, GPS module, address book. There’s always a catch.

The best option will depend on your business. We can’t give you the answer, but we can hopefully give you some helpful advice before you go spending any of that critical marketing budget. Ignore the hype, forget about the cool factor and consider the following important points before making your decision — Need. Audience. Budget.

Do I really need a mobile app or mobile website?

Before starting out it is worth writing down your list of reasons for creating a mobile app or mobile website for your business. Think about what you would like to achieve and what you would like your product to do.

Are you trying to create a potential new revenue stream? Are you looking for new ways to promote your business? Are you targeting other businesses or consumers? How do customers access your existing products and services? Will your product display interactive content or will it be used as a static information portal? How often will you be updating content? What type of content will you be displaying? Is your product fun or unique? Will it always require internet access?

We could go on and on but ultimately it’s not a question of whether you need a mobile app or mobile website. Rather, it’s about what is best for your business and we can only give some guidelines.

If you don’t already have a website or are in the middle of building one, ask your web developers to build it in such a way that it will be optimized for mobile. It may require an extra outlay but will be less costly than starting from scratch.

If your existing website is relatively static but you would like to enhance your online presence and get the benefits of mobile advertising, consider a mobile website. Site visitors coming from mobile ad clicks will get a good first impression of your business when they are presented with easily readable information formatted nicely for their mobile phone.

If your product is for fun, is highly interactive, is intended as a standalone marketing tool or revenue generator, is designed to be used offline, or requires users to regularly access large video or media files it probably makes more sense to go down the mobile app route.

Who are the audience for my mobile app or mobile website?

When we talk about audience, we are referring to two very separate ideas — the target market for your business and the overall set of people that can actually access mobile apps and mobile optimized websites.

First off, think about your existing customer base and how they currently interact with your business through your website, RSS feeds, Facebook pages, and LinkedIn profile. Since smart phones will only become more and more prevalent, a mobile app or website will give you a good platform to build on existing customer relationships and extend your reach to a population that is becoming increasingly mobile.

If your main aim is to increase your profile and presence on the mobile space, it’s a good idea to start off by taking advantage of existing technologies. If people are using Facebook on their mobile and click a link on your Fanpage for more information, it’s a good bet that unless your page loads in a few seconds and displays well, they will give up and go somewhere else pretty fast. Bottom line — best to mae sure any pages you link to from your social media sites load quickly, display relevant information, and look good on mobile.

The main benefit of a mobile website is it’s large audience reach. A site that is properly optimized for mobile should display well on the majority of feature phones that are web-enabled. However, when you move into the realm of apps, things become a whole lot different. Since apps are mainly confined to smart phones, your target audience is narrowed to the phones or platform(s) your application is designed to run on and the percentage of people actively using each platform.

Our main advice to you here is before going down the app route, consider the size of your own potential business audience and find out how many of them are using the 5 major smart phone operating systems: iOS (iPhone), Android, Blackberry OS, Symbian (Nokia), and Windows. By doing this, you will get a good feel for how many versions of an app you should potentially develop.

How much should I budget for a mobile app or mobile website?

Answer:

How long is a piece of string?

There really is no easy answer to this. It will come down to exactly what you want to achieve, what you want your site or app to be able to do and ultimately who you get to do it. It would be unfair to even give guide prices, but what we can say is that any prices you are quoted should be grounded in reality.

If your site is based on WordPress or some simpler content management system, there may be free or low-cost plugins available to display the pages optimized for mobile. If your main website was built using recent technologies like xhtml and css, optimizing it for mobile should not be that difficult or costly, assuming it has mostly static content. If it has more dynamic content with lots of bells and whistles, don’t be tempted to just replicate each page. Limit your site to the pages that will transfer well to smaller mobile screens.

On the mobile app side, the costs can range from hundreds to tens of thousands, depending on the complexity of the app and the number of platforms it will be developed for. There are sites on the web where you can create basic apps for free but these will typically be limited to a predefined set of templates that allow minimal modifications. Some may also charge for hosting content which is something to watch out for.

If you need assistance with mobile website or app development, optimization and marketing for your business, simply contact us with your business email address and what you would like to discuss and we will be in touch soon.

We will be launching our mobile business platform ebizprofitmedia.com soon.

In the meantime, come back often to stay in the loop. I will be posting much more information on mobile apps and the different aspects of mobile marketing right here at eBiz Profit Solutions.

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Pinterest is the new battleground for product based companies.

If you have visual rich products, Pinterest may be the perfect gateway to increase your traffic, generate leads, and convert sales for your business.

Do you remember the first days of Facebook? How about Twitter? Then, you may remember the frustrations of creating a [...]]]>

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Even though the bigwigs ‘Facebook, Twitter and Google Plus’ have dominated the social networking scene for quite some time now, Pinterest is slowly making its presence felt everywhere with its growing popularity and functionality.

In the past few months, the number of visitors to this site went up to 11 million; [...]]]>

Even though the bigwigs ‘Facebook, Twitter and Google Plus’ have dominated the social networking scene for quite some time now, Pinterest is slowly making its presence felt everywhere with its growing popularity and functionality.

In the past few months, the number of visitors to this site went up to 11 million; equal to 1/3rd of the Twitter users. Pinterest has been used increasingly for business promotion and to create brand awareness.

How does Pinterest work?

Pinterest is a comparatively new social networking site. It is described as a virtual pin board that functions like a free online scrap book. This photo sharing website allows users to create and share collections of diverse images. These images can be located on the Web or can be your own creations.

The site makes an effort to bring users all across the globe together based on their interests. These pin boards can include different media such as videos, images, text and monetary gifts. You can keep updating your pin boards with the relevant links, images and text.

You can also re-pin anything you like on your board by hovering over the image. The links attached will help you trace the origin of that image or material.

Getting Started With Pinterest

To get started with Pinterest, you have to set up an account with the site. Without an account you only have the liberty to browse through the activity of the users. You cannot participate in any of it.

There are two ways to set up an account.

You can either receive an invitation from a friend who is a member of the site or you can ask for an invite from Pinterest. The registration process requires that you integrate the Pinterest account with your Facebook or Twitter account.

Users who log in via Facebook should use the “Timeline” format. The sites homepage displays a “Pin Feed” to view activity among boards.

Pinterest is beneficial for marketing of different products. Business owners can add “Pin-It” to their websites. This allows users to directly pin items to their boards imported from your website. Integrating you Pinterest account with other social networking sites is regarded as a clever approach to drawing more traffic to your site.

The benefits of using Pinterest

• Pinterest stands to gain with its clever and simplistic design and ease of use.

• Pinterest increases the number of visitors to a site to double and triple the amount. This increase is greater than that recorded by any other social networking site.

• The methods used to market products are authentic.

• Pinterest is a user generated content site. It is equipped with procedures to deal with copyright issues for images and other posted material. Content owners can complain about the use of their material and ask them to withhold the display of any such material. However, until now this has not been an issue.

Pinterest is truly a great social site not only for business but also for sharing likes and views. If you’ve not hooked onto it yet, its time you did. Set up your Pinterest account and she how it works wonders for you!

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Mobile marketing and advertising activities, involving cellular devices such as mobile phones and tablets, has become the predominant method of marketing in today’s fast paced society.

Mobile marketing mediums utilize mobile transport methods like SMS / WAP / Bluetooth and MMS to transfer marketing content to these mobile devices so that you can reach your [...]]]>

Mobile marketing and advertising activities, involving cellular devices such as mobile phones and tablets, has become the predominant method of marketing in today’s fast paced society.

Mobile marketing mediums utilize mobile transport methods like SMS / WAP / Bluetooth and MMS to transfer marketing content to these mobile devices so that you can reach your customer, instantaneously, and at thier convenience.

1. The simple fact is, mobile marketing and advertising works, but only if you opt to employ its effectiveness early on and proficiently. This basically means taking the steps to kick off a promotion, Familiarizing yourself with your prospects and what they need and treating this platform as a fundamental element of your marketing strategy.

Big box retailers are currently employing SMS marketing, with exceptional results. In essence, it turns your customers’ mobile phone into an instant yet automated way to reach them. And mobile marketing is a form of marketing which is done globally.

2. There is a great wealth of value in this particular product and service as a result of its ability to get directly to the consumer at the right time. By promoting in this manner, mobile advertising enables individuals to get just what they need when they need it.

The challenge, however, does not lie on whether or not you should invest in mobile marketing, but on what types of mobile marketing solutions are ideal for your business. MMS Mobile Marketing can include a timed slide show of illustrations or photos, text, audio and video. The reduced cost of mobile marketing is yet another excellent advantage.

3. Most methods of advertising are no longer inexpensive for businesses. When you invest in a mobile campaign, your marketing agency as well as the consumer will share in the cost. You’ll have the advantage of being capable of developing promotions rapidly with mobile marketing as well.

4. Consumers reside in a very hectic world these days and you can keep up with that world by producing fast mobile promotions. These promotions can in fact be developed inside of a few hours by your mobile marketing firm and then sent to millions of people at once.

5. Mobile marketing is a new area in interactive marketing. It’s a booming industry right now and that is only expected to expand exponentially in the future. Tv and print advertising takes a lot of time and is a major expense, but this isn’t the case with mobile ads. People may not carry their pc or laptop everywhere they go but never forget to carry their cell phone. Mobile phones are as essential as a purse or wallet and the car or motorcycle keys.

6. No other marketing channel can match the return on investment and customer acquisition cost of mobile marketing. The bigger your mobile advertising campaign becomes, the lower the costs become on a per customer basis.

7. SMS marketing is also very personal — or it should be, if you want to achieve the ideal results from your mobile marketing strategy. Cell phone users who subscribe to receive text messages from businesses demand valuable information in return for giving up their privacy. Should you, as a marketer, provide them with that, then you can certainly generate customer loyalty as well as viral word-of-mouth advertising.

Few marketing methods in all of advertising history, have come as close to providing as personal a touch as mobile marketing has.

But, as with any advertising method, mobile marketing does have it’s limitations. You should never count on every member you send text messages to, to be lining up at your door. At the end of the day what is important is the way you take care of your customers as well as the service you provide. Once you’ve got a robust customer base, you’ll see your business explode.

Secondly, take into account the old adage that states “advertisers follow the money”. Like it or not, mobile technologies are capable of supporting quantifiable marketing campaigns. Additionally, mobile marketing has the potential to generate an extremely high response rate. Obviously high-profile brands fully grasp this and are investing quite a bit of money to capitalize on the “move to mobile”.

No longer is just utilizing one method of marketing likely to be enough. In today’s modern society you’ve got to develop and cultivate a rapport with your customers and clients and you need to do that with offline methods and online using social media, and mobile marketing.

Recommended Reading

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

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In order to achieve the long-term benefits of search engine optimization, an effective SEO strategy is necessary. Three of the biggest SEO strategies are link popularity, keyword research and article marketing.

Doing the proper research and finding the correct keyword combination will bring you the proper rankings [...]]]>

Acquire the enduring benefits of SEO Now.

In order to achieve the long-term benefits of search engine optimization, an effective SEO strategy is necessary. Three of the biggest SEO strategies are link popularity, keyword research and article marketing.

Doing the proper research and finding the correct keyword combination will bring you the proper rankings in the search engines and traffic that is targeted to your site. The added benefit to that, is that it is FREE traffic.

 Content is Still king

As you have heard many, many times before, content is king.

But, your content needs to be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease.

All the other pages on your site should revolve around a central theme and they should all be related in some way.

When visitors come to your website, the text on the home page should explain and reflect the theme of your site and ALL of the other pages should relate to it.

 SEO and Targeted Traffic

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website and trust me, the investment in the future success of your website will be well worth the while.

The main reason you need to optimize your site is to get better rankings in the search engines.

Period.

By concentrating on key search phrases and promoting those keywords, you will begin to build your rankings in the serps.

Billions of sites are updated daily and they all need to be crawled on a daily basis. You can also purchase high PR links and shorten the waiting period for getting your site listed high in the serps if you so choose.

Here’s another valuable SEO tip…

Always check your site for broken links. Not having links that work will have a negative effect on your sites ranking if the links stay broken over a period of time. There is a Ton of free and paid software available online that will automate this task for you.

 Why articles are still important to SEO

Rememeber, high quality articles are quickly snapped up and published prolifically.

Every time you write an article and it gets published to another website, you receive another link pointing back to your site which will in turn increase your link popularity.

With article marketing, traffic is mostly generated to your website from your signature box, which should say something like — “This article can be freely published on a website as long as credit is given to the source.” 

With this wonderful innovation in web 2.0 at work, each article will surely be given ample attention in terms of search engine optimization and accessibility.

Natural listings will always depend on the optimization techniques employed on and off your website. A single article can be republished on other websites hundreds or even thousands of times and each time it is, that’s another link back to your site.

So be sure that each of your web pages focuses on a particular keyword or key phrase. If there is an article in that page, make sure that the article only discusses and includes one keyword or key phrase from the list you have made.

 Focus your web pages

Getting more traffic is pointless if your site isn’t an efficient sales machine and since there are only a “handful” of search engines that everyone uses (the major ones), this is where you should place your best promotional efforts.

If you encourage others to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is all you will get — money for the one time sale of products.

Targeted traffic, through the proper use of SEO strategies, is a must if you want your online business to succeed in the long run.

Not happy to have shaken up only half a dozen industries, Apple officially unveiled what the company hopes is the next phase in textbooks. iBooks 2 is now available in the iTunes App Store.

The update provides access to Apple’s new breed of interactive textbooks, which are aimed at high school students [...]]]>

Not happy to have shaken up only half a dozen industries, Apple officially unveiled what the company hopes is the next phase in textbooks. iBooks 2 is now available in the iTunes App Store.

The update provides access to Apple’s new breed of interactive textbooks, which are aimed at high school students and will cost $14.99 each. To help populate the store, the company has also launched a suite of digital publishing tools for authors. Phil Schiller, Apple’s VP of Worldwide Marketing, revealed the company’s plans this morning.

Apple’s new digital textbooks are available through the iBookstore and feature much more rich and interactive components than past, consumer-focused e-books. In a demo at a press event in New York City, the company demoed a science textbook complete with video, rich graphics, multitouch support and thumbnail-based navigation.

Sponsor

Textbooks sold through iBooks 2 allow for a far more interactive learning experience than their paper counterparts. Glossary terms can be looked up instantly, the index of each book contains links to the appropriate sections and each chapter closes out with an interactive Q&A for students.

Books can come with built-in flash cards for memorization as well as any additional multimedia or Web-based resources that could aide in the learning process.

To bring this new initiative to market, Apple partnered with textbook publishers Pearson, McGraw Hill and Houghton Mifflin Harcourt. Initially, the textbooks will largely be geared toward high school students, but it sounds like there are plans to expand to other levels of education in time.

Fulfilling Steve Jobs’ Vision

In his official biography of Apple’s late cofounder, Walter Isaacson revealed that in addition to television and photography, one industry Steve Jobs was hoping to revolutionize next was textbooks, which he saw as being “ripe for digital destruction.”

The demonstration very much echoed Jobs’ vision for textbooks, which he saw as cumbersome, heavy and slow to update. By contrast, the iPad is portable, interactive and of course quite easy to update with new information.

To that end, Apple is also rolling out a new application for the Mac that enables authors to easily build interactive textbooks using a drag-and-drop, WYSIWYG interface. iBooks Author for OS X supports everything from simple text to interactive graphics and allows authors to weave the Web into their publications using JavaScript and HTML5 add-ons.

Apple also unveiled a new iTunes U app, which gives teachers more digital tools to stay organized and communicate with their students.

This is not an all together shocking direction for Apple to move into, considering its somewhat recent foray into e-books with iBooks and how the iPad is already being used for educational purposes.

That the tablet form factor makes for a potentially excellent educational tool is not at all a new concept, and it’s one that Apple has already been using to help sell the iPad pretty much since day one.

Discuss

Posted from ReadWriteWeb

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The magnitude of the Net as well as the online marketing world in general, has given birth to intense competition among Web marketers. All of [...]]]>

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Getting people who make a real difference in your bottom line to view your website, can be a challenging task if you consider the fact that there is competition everywhere.

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You’ve probably heard that the money is in the list. This can’t be said enough because it’s entirely true. If you build a list of prospects and customers, you have a way to tap into more traffic and sales anytime you want. The traditional way was through e-mail marketing, where you’d build an [...]]]>

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