Driving Laser Targeted Traffic to Your Website With Facebook

The mag­ni­tude of the Net as well as the online mar­ket­ing world in gen­eral, has given birth to intense com­pe­ti­tion among Web mar­keters. All of whom have their own good prod­uct to offer.

With all the cur­rent web pages now pil­ing over one another, you may ask your­self just how you can stand out from it all.

One of many ways would be to make use of search engines.

They are pop­u­lar for gen­er­at­ing free tar­geted traf­fic and by no means should they be overlooked. Obtaining top search engine rank­ings is essen­tial in devel­op­ing recog­ni­tion and links and the use of the proper key­words is a cru­cial step in attain­ing this goal.

Yet another way is via writ­ing your own articles. This is still an extremely pow­er­ful tool for mar­ket­ing online and will con­tinue being so for a long time to come. The key rea­son why arti­cle mar­ket­ing is so effec­tive is because good con­tent that is val­ued by view­ers, leads them to arrive at the author’s per­sonal web­site out of sheer interest.

Still another is devel­op­ing a list of respon­sive sub­scribers you can refer to from time to time. This has proven to be an extremely valu­able asset for list owners. The employ­ment of autore­spon­ders and per­son­al­ized newslet­ters is one way of mon­i­tor­ing your sub­scribers and
retain­ing these indi­vid­u­als by let­ting them know about new prod­ucts and ser­vices, is an essen­tial task that should be per­formed by all Inter­net marketers.

Enter Face­book: The New 800 Pound Gorilla

Every­one knows that Face­book gets loads of traf­fic. They exceeded half a bil­lion users months ago and some­where in the neigh­bor­hood of 300 thou­sand new users join Face­book daily. Not only that, but peo­ple spend more time there than on any other web­site on the internet.

There is an pre­sump­tion among a good num­ber of mar­keters that sim­ply putting their prod­ucts and ser­vices on Face­book will instan­ta­neously pro­duce hun­dreds of thou­sands of new customers.

That’s not usu­ally the case.

Yes, it has an enor­mous audi­ence, but that audi­ence is not nec­es­sar­ily on the site look­ing to pur­chase something. Now although there will be a num­ber of brand names out there with enough clout to spon­ta­neously gen­er­ate a large tar­get mar­ket, you, as a small inde­pen­dent online mar­keter, must think about how you’re going to proac­tively build your friend and fan numbers.

To under­stand the rea­son why social media mar­ket­ing is vital to your mar­ket­ing suc­cess, you must real­ize that we tend to be nat­u­rally social ani­mals. Now, because of the Inter­net, peo­ple are more con­nected to one another than at any other time in human history. People love to dis­cuss and rec­om­mend dif­fer­ent things to their fam­ily and friends and as a con­se­quence of that, social media mar­ket­ing plat­forms on the web have grown and con­tinue to grow at mind bog­gling speeds.

Presently, there are many ways to mar­ket your goods and ser­vices through FB. For one, you can cre­ate a small Face­book app that links to your own site or prod­uct. This appli­ca­tion could be a game, sur­vey or a new aggregator. You can also develop a group tar­geted specif­i­cally to your cho­sen goods and services.

Ide­ally for the online marketer, there are already tar­geted, focused groups on face­book, quite a few with hun­dreds, thou­sands, even mil­lions of mem­bers, who may be inter­ested in what you have to offer. Nev­er­the­less, you need to approach them properly.

Try to remem­ber the fol­low­ing few very impor­tant things, and your Face­book and social media mar­ket­ing bound­aries will be
lim­it­less.

1. Face­book is Not Google.

2. You don’t need to wait more than a day to begin earn­ing with con­tent on Facebook.

3. Your con­tent doesn’t have to be 100% unique for Facebook.

4. There are more than 700 mil­lion peo­ple on Face­book – and they are All bro­ken down into demo­graph­ics. Just imag­ine an Adwords cam­paign in which you’re free to pick and choose the age, sex, inter­ests etc. of your tar­get audience.

5. Face­book is all about Peo­ple not prod­ucts. Try to sell some­thing on there and you will fail 90% of the time. Appeal to people’s inter­ests – and you’re gold.

6. Face­book users click like crazy.

They are click­ing links all day long. They see some­thing inter­ests them? :Click: They observe some­thing fas­ci­nat­ing they want to pass
on? :Click: :Like: :Share:

Hint: Can you say, Adsense?